Chairman & Founder Note
Hi, I’m Phuong
I’ve been drawn to the work of health and healing since my early twenties, when I began my studies at Ha Noi University of Pharmacy. Over decades in pharmaceuticals and health products, I came to respect modern medicine deeply—and also to notice something many people quietly experience: relief can sometimes come with a cost. A solution may act fast for one concern, yet ask another part of the body to carry the burden.
Long before healthcare was easy to access where I grew up in Việt Nam, my father practiced as a traditional healer. I watched him help neighbors with herbs—patiently, humbly, and with a steady kindness that didn’t need to announce itself. That early lesson stayed with me: real care should feel supportive, not punishing.
In 2011, I founded PQA JSC with a simple belief—that there is a gentler way to support the body, one that works with it. Over the years, I’ve been grateful to walk this road alongside doctors, pharmacists, and traditional medicine experts who share the same purpose: to make herbal wellness more consistent, more trustworthy, and easier to access.
In 2024, we introduced Vifadimed® in the U.S. to bring the Vietnamese herbal way to the Western world—carefully, respectfully, and with the same spirit that started it all.
Because in the end, health shouldn’t feel like a battle. It can be a kind practice—like herbs themselves: quiet, steady, and gentle as a warm light you can welcome into your life.
VU THI PHUONG
FOUNDER & CHAIRMAN
Medical Advisory Team
Proud and grateful to have doctors and a PhD pharmacist join our journey.
Uncompromising standards
Dr. Nguyen Dinh Thuc, Master’s, Traditional Medicine Doctor.
Made to last
Dr. Hoang Khanh Toa, Master’s, Traditional Medicine Doctor.
Quality you can feel
Pharmacist Vu Thi Phuong, PharmD
Meet Our Leadership Team
A small dedicated team. We lead by staying steady in standards, in care, and in how we treat people.
Ms. Huyen Nguyen
Chief Executive Officer
Oversees end-to-end execution—from people and partnerships to quality excellence and long-term vision.
Ms. Bui Hien
Head of Manufacturing
Leads daily manufacturing operations—turning our formulations into stable, consistent finished goods with great quality.
Ms. Phuong Trinh
Head of Quality
Leads quality systems across the full lifecycle—from specifications and testing to batch release and continuous improvement
Mr. Van Dai
Plant Director
Runs full site-level execution at our GMP/GSP/GLP-verified facility—keeping operations smooth, safe, efficient, and fully compliant.
Ms. Linh Tran
Head of Commercial
Leads herbal wellness growth across channels—balancing expansion with customer trust, education, and brand integrity.
Ms. Vu Thi Phuong
Head of Research & Development (R&D)
Sets the long-term product direction and leads R&D—ensuring every formula reflects our standards for consistency, safety, and whole-body support.